Additional Resources

Case Studies

National Roll out Tier II Strategy

The Situation

• New company needing awareness building of company and new product
• Client wanted to secure Tier II &/or open access for new product

The Solution

• Deployed seven National Account Executives, geographically aligned to penetrate the national MCOs and key regional plans as well as major PBMs and specialty markets, eg, VA/DoD & LTC

The Result

• Publicis Managed Markets Team achieved 100% account penetration for pre-launch presentations
• 100% accelerated P&T reviews in all targeted accounts within 6 months of launch
• 55% of lives were covered eight months post launch in tier-two position*
• Presented terms to all national accounts & major PBMs within 6 months of launch

*Source: MediMedia Compass data