Additional Resources

Case Studies

Non-Contracting Tier III Strategy

The Situation

• Client had no existing managed care account team
• Client needed to drive product utilization & guide end-users through Federal regulations restricting the number of patients per physician

The Solution

• Client partnered with Publicis Managed Marketed to build-to-hire a managed care account team
• Contacted all major MCOs to address a federal mandated physician training and implement risk management program

The Result

• Publicis Managed Markets Team exceeded sales goals by 20%
• Client rolled over Account Team 6 months early due to Team’s success