Additional Resources

Case Studies

Branded Generic Strategy

The Situation

• Client has no sales reps and needed to gain preferential formulary status with high-control plans driving utilization to gain market share
• Client’s branded generic product was priced significantly lower than competitors

The Solution

• Publicis Special Ops Team made 98 product presentations to 93 targeted accounts
• Submitted terms to 77 contacts and fifteen term submissions accepted; 2 term submissions rejected; 11 contracts signed since December 05

The Result

• Publicis Managed Markets Account Team exceeded expectations by contracting with 20 accounts during the first 6 months of promotion