Additional Resources

Case Studies

Access Tier III Strategy

The Situation

• Tier access at closed regional plans
• Development of contract strategy needed
• Client had no internal managed care account team

The Solution

• Client hired the Publicis Managed Markets Team to represent product while in process of hiring internal managed care team

The Result

• Publicis Managed Markets Team gained over 90% Tier III penetration in Part D
• With commercial accounts achieved 100% access in all state Medicaid targets